About CanadaPoint.com in English

CanadaPoint.com is one of the most complete resources of information about the variety of opportunities in Canada for Russian speaking auditorium in Russia, Ukraine, Eastern and Northern European countries, Middle East and over 300 million people in Russian speaking communities all over the world.

The inspirers of the recourse have been trying to accumulate on the web page CanadaPoint.com the most important and interesting information for those who decide to go to Canada for a short or a long term period and consider Canada as their future destination for different purposes.

At present, CanadaPoint.com is the point of meeting for the representatives of over 100 Canadian educational institutions of higher and secondary education (colleges, universities, and secondary schools), language schools in Canada, consultants, agents, and providers of different services with their Russian speaking auditorium. It allows the visitors of the resource to get all the information in one point, ask their questions and find links to other useful resources and services.

Professionals in such areas as law, international relations, marketing, business management and recruitment who are knowledgeable of Canada, speaking Russian and other languages are attracted for the purpose of support and development of this resource.

CanadaPoint.com partners and participants declare the compliance with the highest standards in their industry and proved good standing. CanadaPoint.com is welcoming new partners:

• Canadian provides of different services that can be interesting to the Russian speaking consumers in Canada or outside Canada.
• Educational agencies, recruiting companies, tour companies, consulting services, representatives of educational institutions, professors and agents outside or inside Canada interested in relationship with Canadian providers.

Please contact us if interested in becoming a partner of CanadaPoint.com: info@canadapoint.com

CanadaPoint.com quick overview:

• 4 main parts and sections (1^st level pages): Education in Canada, Visas and Immigration to Canada, Visiting Canada, Living in Canada;
• Over 50 pages (2^nd level) of subsections with the types of the programs and services offered in Canada with detailed explanations;
• Around 200 pages (3^rd level) of school descriptions, immigration and visa information, special programs and services descriptions;
• News and Articles: Canada, education, visas & immigration;
• Photo albums: Canada, Canadian schools, travelling;
• Pages with YouTube.com links to school and other videos;
• Personal Experience: testimonials about schools in Canada, stories of success;
• External Links: resources related to study, immigration, services and living in Canada, other links;
• Forum with Q&A: free consultations about education in Canada and visa issues;
• Public opinion polls;
• Over 15000 target contacts including subscribers, forum participants, business contacts and customers.

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Marketing and Advertising with CanadaPoint.com

Ways to participate for free for Canadian schools and other service providers paying commission on their services to the agents of CanadaPoint.com:

• A searchable 3^rd level page on CanadaPoint.com in Russian language: school name, general information, service description, fees, application process, link to an inquiry or an application form, etc.;
• A photo album;
• Testimonial pages with a possibility to update the web-site with new testimonials and create additional picture pages with the stories of success;
• Publication of news, articles and special offers.

Ways of advertising and promotion on CanadaPoint.com for a fee:

• Announcement with a picture (e.g. special offer) in rotation in the top of each 1^st and 2^nd level page with a redirection to a 3^rd level especially created separate page with a detailed explanation of the offer, external links and redirection to an inquiry or an application form.
• Banners 468*60 at the bottom of each 1^st and 2^nd level pages shown in rotation on 25% - 100% pages depending on the desired citation;
• Banners of 88-170 width and 31-40 height on a right sidebar of each 1^st and 2^nd level pages shown in rotation on 25% - 100% pages depending on the desired citation.
• Publication of an article with advertising and e-mailing it to a target group from our database of over 15000 (subscribers, forum participants, former clients, applicants of former promotional contents, etc.), translation into Russian can be provided by us;
• Publication of an article with advertising and e-mailing it to agents database in Russia and Russian speaking countries of over 500 contacts, translation into Russian can be provided by us;
• Assistance with professional advertising of a school page on CanadaPoint.com in search engines in Russian language (google.ru, yandex.ru, mail.ru, rambler.ru, aport.ru, etc.) by the key words targeted by country, region, age, etc.

To advertise with CanadaPoint.com, please contact us: info@canadapoint.com

Other ways to advertise with Canadapoint.com partner in Russian speaking countries:

• CanadaPoint.com partners participate in over 20 educational fairs a year for public held in Russia, Ukraine and Kazakhstan where Canadian service providers can participate independently or in cooperation with CanadaPoint.com agents;
• Ads and publications in catalogues of educational institutions, catalogues published by private agencies, catalogues spread on educational fairs, Russian community resources in Canada and topical magazines and media.

4 steps of marketing with CanadaPoint.com:

• Research and analysis;
• Marketing planning;
• Campaign development and testing;
• On-going campaign evaluation and improvement.

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Quick facts about CanadaPoint.com web-site
(last updated June 2010):

• CanadaPoint.com pages are on the 1st -10th places in Google.com or Google.ru searchable by over 40 key words in Russian language and they are on the 1st -10th places by around 30 key words in Russian in Rambler.ru and Yandex.ru (one of the main search engines in Russian language);
• Average number of banner shows on the web-site is from minimum 5000 per months up to 80000 in total depending on the percentage chosen in rotation;
• 43% visitors return two or more times on the web site within 1 day and 11% return over eight times.

CanadaPoint.com web site other statistics
(last updated June 2010):

- 65% of visitors are 18-34 years old, 13% are 35-44 y.o., 11% are over 45 y.o. and 11% are under 18 years old;

- 55% of visitors are female and 45% are male;

- Visitors by country: Russia 51%, Ukraine 21%, Canada 13%, over 11% in total: Moldova, Israel, Uzbekistan, Armenia, USA, Azerbaijan, Kyrgyzstan, Germany, UK, Tadjikistan, Japan, Estonia, Sweden, Georgia, Australia, Netherlands, Spain, Ireland, Latvia, Turkmenistan, Czech Republic, Morocco, China, Norway, other countries less than 4%;

- Visitors by region in Russia: Moscow 35%, Siberia and Urals 21%, Volga and Sothern Region 15%, Central and North-West 12% , Far East 9%, St. Petersburg 8%.

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Presentation of AREA at ICEF Moscow fair 2010 “How to Face Cultural Differences - Meet Your Students‘ Expectations” by Anna V. Ryzhova, PhD; CanadaPoint.com Project Coordinator; Commercial representative for Canada and the U.S. INTERLOGOS, Ltd., Moscow, Russia; Board Member of the Association of Russian Educational Advisors>>>

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Presentation of AREA at ICEF Moscow fair 2009 “How to Work with Agents to Maximize Your Recruitment in Russia” by Anna V. Ryzhova, PhD; CanadaPoint.com Project Coordinator; Commercial representative for Canada and the U.S. INTERLOGOS, Ltd., Moscow, Russia; Board Member of the Association of Russian Educational Advisors>>>